Tips for Using Digital Marketing to Sell Your Home Tips for Using Digital Marketing to Sell Your Home

Tips for Using Digital Marketing to Sell Your Home

Sunday, October 07, 2018

Selling a home today brings with it a whole new series of challenges when it comes to advertising, getting the word out and putting your property in the face of people who are actually going to buy it. It is not enough to simply put a sign out on the front lawn, and it certainly won’t work to solely list it in the newspaper. Instead, it is time to focus on digital marketing. Home owners and agents alike can use a large selection of proven digital techniques and strategies to target an audience, advertise a home and bring in potential. With interest piqued, these buyers will buyers to an open house and seal the deal. Here are some tips to help you out:

  1. Diversify

While digital media is ideal, simply relying on one platform or one method is not going to be that much more effective than just putting up a sign on the street. It is important to advertise your home across several platforms, including social media channels like Facebook and Instagram; on the website of your agent or real estate company, and even through your own website or email. Different markets respond to different platforms and maximizing your chances of being seen is the ultimate goal!

  1. Stay Visual

Many people would prefer to look at images or watch a video far more than read text. Take quality photos of your home and property and have a professional video done touring inside and out. Post these with your advertisement to give insight into what you are offering and to encourage people to come to the open house.

  1. Make it an Event

Speaking of an open house, make an event! Many online platforms such as Facebook and other websites, such as EventBrite allow you to create events, complete with date, location, time and cost. Schedule an open house and create an event on any or all of these online locations and then share it with your community. You can post it on your own social media channels or share the events that the agency creates for your listing and open house through their channels and website.

  1. Keep it Simple

Remember that most people want the important details and the quick version of what they need to know. In a Facebook post for example, don’t get caught up in writing a long description of your property and home, and instead, give the basics and keep it simple. Provide agency links for people to click on who want to know more, or offer a second post with more details.

Selling a home is never easy, and in a competitive market, with many streams of advertising available, it is becoming increasingly difficult. But when you have the right agent on your side and use the right marketing techniques, you can sell your home in no time. Call Carla at Global Life to learn more.

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